South Yorkshire Police has revealed the scams most likely to catch out victims aged in their mid-40s to mid-60s as a campaign to raise awareness of different types of fraud enters its second week.
Over the last couple of weeks the force has been supporting Citizens Advice's Scams Awareness campaign, which aims to give people the confidence to 'stop, report and talk' when they see a scam.
The first week of the campaign focused the elderly and now, for the second and final week, the spotlight moves on to the 'life established' - or those in their 40s to 60s.
South Yorkshire Police Fraud Protect Officer Andy Foster said: "In terms of raw numbers, we know that this group is the most affected by scams. Part of this is because they're more likely to report them but it could also be due to their circumstances, for example being a home owner or having access to financial assets.
"While people in this group are targeted by a wide range of scams, there are certain ones they are more vulnerable to including investment fraud, phishing and other banking scams, property scams and pension liberation scams.
Andy spends his time raising awareness of fraud and scams across South Yorkshire, visiting vulnerable victims in their homes and delivering fraud prevention advice to different groups and organisations.
He added: "Being a victim of fraud is incredibly distressing and can have a significant impact on a person, both financially and in terms of their general wellbeing.
"Victims often tell me that they feel ashamed, embarrassed or even stupid that they have fallen for a scam. However, I always tell them that these scammers are, unfortunately, professionals and can appear totally plausible and legitimate.
"The good news is that there is plenty you can do to get one step ahead of these fraudsters and protect yourself. Also, if you have been a victim, I urge you to report it to help us build up a picture of emerging trends in our area so we can take steps to spread the word to stop the same thing from happening to others."
If you suspect you or someone you know is the target of a scam, there are a number of things you can do.
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